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Our Cookie Policy

Understanding how we use cookies to enhance your browsing experience and improve our services.

At adloom, we believe in transparency and want you to understand how we use cookies and similar technologies when you visit our website. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use. By continuing to browse our site, you agree to our use of cookies as described in this policy.

What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site. Cookies can perform various functions, such as remembering your preferences, tracking your browsing behavior, and enabling personalized content.

Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.

How We Use Cookies

We use cookies for several reasons, all aimed at providing you with a better, more personalized, and secure browsing experience. Our use of cookies falls into several categories:

  • Strictly Necessary Cookies: These cookies are essential for the operation of our website. They enable you to navigate the site and use its features, such as accessing secure areas. Without these cookies, services you have asked for (like remembering login details) cannot be provided.
  • Performance Cookies: These cookies collect information about how you use our website, for instance, which pages you visit most often, and if you experience any error messages. These cookies do not collect information that identifies you. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how our website works.
  • Functionality Cookies: These cookies allow our website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For example, our website might be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customize.
  • Targeting/Advertising Cookies: These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers.

Third-Party Cookies

In addition to our own cookies, we may also use various third-parties cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on. These third parties may include analytics providers, advertising networks, and social media platforms. We do not have control over these third-party cookies.

  • Google Analytics: We use Google Analytics to collect information about how visitors use our site. This helps us understand visitor behavior and improve our website. The information collected is anonymous and includes data such as the number of visitors, where visitors have come to the site from, and the pages they visited.
  • Social Media Plugins: Our website may include social media features, such as "Like" buttons or sharing tools. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Your interactions with these features are governed by the privacy policy of the company providing it.

Your Cookie Choices

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by adjusting the settings in your web browser. Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience since it will no longer be personalized to you. It may also stop you from saving customized settings like login information.

Here's how you can manage cookies in common browsers:

  • Google Chrome: Settings > Privacy and security > Site Settings > Cookies and site data.
  • Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data.
  • Microsoft Edge: Settings > Privacy, search, and services > Clear browsing data > Choose what to clear.
  • Safari: Preferences > Privacy > Manage Website Data.

Changes to This Cookie Policy

We may update our Cookie Policy from time to time. We will notify you of any changes by posting the new Cookie Policy on this page. We encourage you to review this Cookie Policy periodically for any changes. Changes to this Cookie Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Cookie Policy, you can contact us:

Why Cookies Matter

Cookies play a vital role in modern web browsing. They help websites remember your preferences, keep you logged in, and provide relevant content. While some may raise privacy concerns, responsible use of cookies enhances your online experience significantly.

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See how different cookie settings impact your browsing experience in a simulated environment.

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Future of Cookies and Privacy

Stay informed about evolving privacy regulations and how they shape the digital marketing landscape.

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The Evolving Landscape of Digital Privacy

The digital world is constantly changing, and with it, the regulations surrounding data privacy and cookie usage. Governments and regulatory bodies worldwide are increasingly focused on protecting user data, leading to new laws like GDPR in Europe and CCPA in California. These regulations empower users with more control over their personal information and how it's used by websites.

As a digital marketing agency, adloom is committed to staying at the forefront of these developments. We continuously adapt our strategies and technologies to ensure compliance with the latest privacy standards, providing our clients with ethical and effective marketing solutions. This commitment not only protects user privacy but also builds trust and fosters a more transparent online environment.

The shift towards a "cookieless future" driven by browser changes and privacy demands presents both challenges and opportunities. We are actively exploring and implementing alternative tracking methods that respect user privacy while still allowing for effective audience measurement and personalized advertising. Our goal is to help businesses navigate these changes seamlessly, maintaining strong connections with their audiences without compromising on privacy.

Explore Our Privacy Insights